Theo Paphitis, one of the “dragons” in the BBC television series Dragons Den, has developed an innovative way of giving publicity to small business in the UK. Businesses are required to tweet a description of what they do to @TheoPaphitis on Twitter between 5pm-7:30pm on a Sunday with the all important hash-tag #SBS (Small Business Sunday). Theo will then review the multitude of tweets that qualify and choose 6 each week who are then re-tweeted. The lucky business owners become an #SBS Winner.
As Theo Paphitis has over 250,000 followers and a special website www.theopaphitissbs.com dedicated to the winners, this provides a great opportunity for the winners to increase their profile on twitter and connect with other businesses. I first found out about this through a business colleague and friend Jules Phair who has her own cleaning business TLC Totally Love Cleaning and was one of the lucky winners in January this year. You can follow Jules on Twitter @TLClean Since then I have been tweeting my business to Theo most Sundays and my persistence paid off. On 11th June 2012 my tweet “painting is my passion come rain or shine” with a picture of my watercolour “Pump Room in the Snow” a scene in Bath, was one of the 6 businesses chosen by Theo. We’ve now published the painting as a limited edition print available from alanreed.com for only £149 unframed.
This week my twitter feed has been very busy with lots of congratulations and mentions from other folk on twitter and around 150 new followers, so a special thank you to Mr Theo Paphitis, Ryman Stationary and to Jules Phair for making me aware of #SBS so that I am now an #SBS Winner.